AIAIAI
Retail Concept
When asked to redesign ‘studio a – the flagship store’ of the audio brand AIAIAI, the newly established danish design studio of Borg Bruckner turned the challenges into the solution, so to speak. the TMA-2 headphones can be configured in hundreds of ways and the designers wanted to create a system that could showcase and highlight that, but also be used for displaying the other products sold in the shop.
The overall idea was to make a flexible interior that could change or evolve according to the needs of the brand and the modular product – and work within the small space. Having the option of moving things around to accommodate different scenarios. Since the TMA series references the functionalism of industrial tools and products, an obvious choice was to seek inspiration in the modular display systems, found in factories and on workshops tool walls.
Borg Bruckner often uses or incorporates readymade materials, originally made for industrial purposes, into their products and interiors solutions. High-quality and non-designed materials, that when used in the right environment and context, can have a great impact, presence and a long lasting life. To go more into detail, a standard perforated wall system, with a pattern that also fits the identity of TMA-2 packaging, was chosen and custom powder coated. it serves as the element that literally binds everything together.
Client
AIAIAI
Year
2016
Location
Copenhagen, Denmark
Photography
Rasmus Hetoft
Scope
Design, production and installation
"The store is a designed "non-design"; the practical space fulfils its purpose while the thoughtful use and placement of the various elements come together in a way that is pleasing to the onlooker. Overall, AIAIAI Flagship Store is a massive success."
minimalissimo.com
3F, &Co., AIAIAI, Aiayu, Apopro, Audo, Bareen, Bianco, Billi Bi, Bikubenfonden, Cadeler, Carlsberg, Danish Crown, Dansk Sundhedssikring, Day Et, E45, EPOS, Galderma, HK, Kontrapunkt, Libratone, LVMH, Matas, Mitsubishi Motors, Mitsubishi Eletric, Mørch & Rohde, New Balance, Pensam, Plastix, Rezet Sneaker Store, Semler, Shiseido, Sonny, Soulland, STAY Hotels, Studio C, TV2 Danmark, Twentyten, Zalando, Ørsted, 3F, &Co., AIAIAI, Aiayu, Apopro, Audo, Bareen, Bianco, Billi Bi, Bikubenfonden, Cadeler, Carlsberg, Danish Crown, Dansk Sundhedssikring, Day Et, E45, EPOS, Galderma, HK, Kontrapunkt, Libratone, LVMH, Matas, Mitsubishi Motors, Mitsubishi Eletric, Mørch & Rohde, New Balance, Pensam, Plastix, Rezet Sneaker Store, Semler, Shiseido, Sonny, Soulland, STAY Hotels, Studio C, TV2 Danmark, Twentyten, Zalando, Ørsted, 3F, &Co., AIAIAI, Aiayu, Apopro, Audo, Bareen, Bianco, Billi Bi, Bikubenfonden, Cadeler, Carlsberg, Danish Crown, Dansk Sundhedssikring, Day Et, E45, EPOS, Galderma, HK, Kontrapunkt, Libratone, LVMH, Matas, Mitsubishi Motors, Mitsubishi Eletric, Mørch & Rohde, New Balance, Pensam, Plastix, Rezet Sneaker Store, Semler, Shiseido, Sonny, Soulland, STAY Hotels, Studio C, TV2 Danmark, Twentyten, Zalando, Ørsted,
© Borg Brückner 2025
Contact
bb@borgbruckner.dk
+45 30564286
Office
Borg Brückner
Ryesgade 19 A, 4th floor
2200 Copenhagen NV
Denmark