Son of a Tailor
Retail Concept
Having offered made-to-order clothing online for a decade, we have now helped Son of a Tailor take its fit experience offline: by launching the brand’s first store in the center of Copenhagen. The Instant Fit Store offers a remarkable yet simple shopping experience with one goal: provide customers with perfect fit. Instantly. The first thing that meets you at the store is a smart mirror. Essentially a screen and a camera, combining AI and image recognition technology, it measures your body in an instant.
Client
Son of a Tailor
Year
2024
Location
Copenhagen, Denmark
Photography
Andreas Pless
Scope
Design, production and installation
"A guide to the best fashion stores Copenhagen has to offer (...) Danish brand Son of a Tailor opened its first physical store in Copenhagen in 2024, arguably becoming one of the most tech-savvy fashion stores in the city. The store enhances the fitting experience with the SON Mirror, an AI-powered tool that measures the body and suggests the perfect size from 24 options."
wallpaper.com
Process — 01
Local production of bespoke cardboard storage
Process — 02
Bespoke component for off-the-shelf system
Solid aluminium component produced with 5 axis CNC milling
The component enables bespoke display solutions combined with standard elements
3F, &Co., AIAIAI, Aiayu, Apopro, Audo, Bareen, Bianco, Billi Bi, Bikubenfonden, Cadeler, Carlsberg, Danish Crown, Dansk Sundhedssikring, Day Et, E45, EPOS, Galderma, HK, Kontrapunkt, Libratone, LVMH, Matas, Mitsubishi Motors, Mitsubishi Eletric, Mørch & Rohde, New Balance, Pensam, Plastix, Rezet Sneaker Store, Semler, Shiseido, Sonny, Soulland, STAY Hotels, Studio C, TV2 Danmark, Twentyten, Zalando, Ørsted, 3F, &Co., AIAIAI, Aiayu, Apopro, Audo, Bareen, Bianco, Billi Bi, Bikubenfonden, Cadeler, Carlsberg, Danish Crown, Dansk Sundhedssikring, Day Et, E45, EPOS, Galderma, HK, Kontrapunkt, Libratone, LVMH, Matas, Mitsubishi Motors, Mitsubishi Eletric, Mørch & Rohde, New Balance, Pensam, Plastix, Rezet Sneaker Store, Semler, Shiseido, Sonny, Soulland, STAY Hotels, Studio C, TV2 Danmark, Twentyten, Zalando, Ørsted, 3F, &Co., AIAIAI, Aiayu, Apopro, Audo, Bareen, Bianco, Billi Bi, Bikubenfonden, Cadeler, Carlsberg, Danish Crown, Dansk Sundhedssikring, Day Et, E45, EPOS, Galderma, HK, Kontrapunkt, Libratone, LVMH, Matas, Mitsubishi Motors, Mitsubishi Eletric, Mørch & Rohde, New Balance, Pensam, Plastix, Rezet Sneaker Store, Semler, Shiseido, Sonny, Soulland, STAY Hotels, Studio C, TV2 Danmark, Twentyten, Zalando, Ørsted,
© Borg Brückner 2025
Contact
bb@borgbruckner.dk
+45 30564286
Office
Borg Brückner
Ryesgade 19 A, 4th floor
2200 Copenhagen NV
Denmark